Home » Jewelry Articles » The Lilian Raji Agency to Introduce 77 Year Jewelry House Mathon Paris to North American Market
The Lilian Raji Agency to Introduce 77 Year Jewelry House Mathon Paris to North American Market
Mathon Paris has chosen The Lilian Raji Agency as their Public Relations Agency of Record for the North America. Mathon Paris joins The Lilian Raji Agency's luxury client roster that includes Philippe Tournaire, Dubey & Schaldenbrand, Clerc, and Volna.
ATLANTA, GA, December 10, 2008 /Jewelry PR News/ -- The Lilian Raji Agency has been named the North American Agency of Record for Mathon Paris, the 77 year old Paris based jewelry company known for its high jewelry and one-of-a-kind creations. As Agency of Record, The Lilian Raji Agency will support an array of communication and public relations activities, including marketing communications, media relations and celebrity outreach, to introduce Mathon Paris' unique collection to an elite North American audience.
"We are honored that Mathon Paris has selected us to support their company objectives in North America", said Lilian Raji, President of The Lilian Raji Agency. "We're excited about representing a partner so closely aligned to our values of providing exceptional quality, in both product and service."
Mathon Paris is distributed exclusively in North America through Christine Inda and may be found at the retail level at select Neiman Marcus stores across the country.
For more information on Mathon Paris, please contact The Lilian Raji Agency at (866) 684-0601 or visit the Online Media Room at http://mathon.lmrpr.com. For wholesale inquiries, please contact Ms Christine Inda at (310) 306-5335 or (310) 739-8922, christineinda ( @ ) aol dot com dot
About Mathon Paris
Founded in 1931 in the birthplace of French jewellery, the Palais Royal district of Paris, Mathon Paris remains one of a very few Parisian jewelers to keep the manufacturing process at the heart of its craft. Each ring is individually fashioned and reviewed by more than twenty people. All jewels are produced by hand, from the model stage to the meticulous finish. With such obsessive attention to detail, it's no wonder that so many prestigious jewelry companies entrust Mathon with their manufactures.
Mathon Paris houses one of the last integrated workshops in France. Everything from design, modelling, moulding, and manufacturing, is done under one roof. Mathon Paris' commitment to the manufacturing process is maintained by active support of the prestigious Parisian School "Ecole de Bijouterie - Joaillerie deParis", where young and gifted future jewellers are awarded apprenticeships under the tutelage of master craftsmen of the Mathon Paris workshop.
Mathon Paris' respect for the jewellery trade helps to uphold the strong image of "French excellence" at a global scale. In 2006, Mathon Paris received recognition of "Label Joaillerie de France" (Label Jewel of France), a distinction that assures all Mathon Paris collection pieces are manufactured, mounted, set and polished in France according to the rules established by the French jewelry manufacturers ("les r่gles de l'Art"). In 2007, the French Ministry of Economic, Finance and Employment granted Mathon Paris the "Entreprise du Patrimoine Vivant" or French "Living Heritage Company" label, an honor given to French companies that have economic heritage consisting of rare, renowned or ancestral know-how based on the command of traditional or highly technical techniques. The Mathon Paris workshop was also classified as part of Cultural and Economic Inheritance of France in 2007.
About Fr d ric Mathon
Fr d ric Mathon was appointed CEO of Mathon Paris in 1997 after spending more than two decades learning every aspect of his family's business. Also in 1997, he was appointed President of the French Export Commission (CPDHBJO) and represents the Association of French Jewellers abroad. In 2002, he was named President of BJOP (the French Union of Jewellery Makers, Gems, Pearls & Goldsmiths) where he currently represents the BJOP Union to different political organizations and is the privileged spokesperson to the French government. He organizes in collaboration with this Association many International Exhibitions and promotes the support of traditional French jewellery manufacturing. In 2006, Mr. Mathon launched the "French High Jewellery Label", which guarantees "Made by Hand & Made in France" and promotes fine French jewelry manufacturing excellence.
Mr. Mathon works closely with the design department at Mathon Paris, participating in the development of new collections and supervising all levels of production, from initial drawings to the final presentation. A passionate advocate for French traditional jewelry manufacturing, Mr. Mathon served as President of the Parisian school, "Ecole de Bijouterie - Joaillerie de Paris" from 1992 - 1994, offering the most talented students a once in a lifetime opportunity to train within the Mathon Paris workshop.
About Mathon Paris Collection
Mathon Paris jewelry represents a subtle alliance of contemporary and classic, a skilful blend of artistry and know-how. Mathon Paris Collection pieces include:
The Lucky Animals Collection
Bold jewels and amazing forms borrowed from nature characterize The Lucky Animals Collection. Fun, quirky and mysterious animals inspire colorful rings, brooches or pendants to delight distracted eyes.
The Reflet Collection
The Reflet collection skilfully blends vibrant blue or pink sapphires, amazing rhodolites and spinels and glittering white gold. Reflet pays homage to Claude Monet, capturing the subtle reflections and shimmering water in his "Impression Soleil Levant" and "Water Lilies" paintings.
"Merveilles de la Mer" Collection
Mathon Paris dedicates the collection "Merveilles de la Mer" to the great novelist Jules Verne and takes inspiration from his famous novel "Twenty Thousand Leagues Under the Sea". "Merveilles de la Mer" is an invitation to underwater exploration and encounters with the marvelous creatures of the sea. The collection reflects extravagance, allure and aesthetic style. Lines are bold and rich and jewels meticulously worked.
The Manhattan Collection
New York City, with its high and shining buldings, plays muse for Mathon Paris designers. The Manhattan Collection is dedicated to the cosmopolitan New York.
The Meduse Collection
The Medusa Collection presents an explosion of opulent gemstones crafted in a colourful bouquet, and presented as a ring, brooch or pendant.
Exclusive Jewels
Exclusive Jewels offer exquisite, one-off pieces made specifically for the elegant woman who takes pleasure in being the sole owner of a masterpiece.
Mathon Paris may be found at select Neiman Marcus stores across the country.
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Press Release Contact Information:
Lilian Raji
The Lilian Raji Agency
Executive Director
1720 Peachtree Street Suite 438
Atlanta, Georgia
USA 30309
Voice: 4048069948
Fax: 4049780149
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